That’s a direct hit at potential earnings, which come predominantly from pre-roll advertising spends.Īnastasia, at least, is already thinking of Plan B. It’s been said by creators that the new guidelines may also affect natural search results so children’s videos don’t appear at the top of Google searches. YouTube’s first step is a ban on targeted ads for kids’ content that begins next year. Last year, she moved with her parents from Krasnodar, Russia, and now lives in Boca Raton, Florida.Īnd who can blame them for cashing in? YouTube is working to limit revenue possibilities for children’s channels in response to a settlement with the FTC for allegedly violating the Children’s Online Privacy Protection Act rule. Nastya, who gets six-figure checks from sponsor brands including Dannon and Legoland, will be launching a line of toys and mobile game, and publishing a book next year. Ryan now has a line of branded toys, clothing and home goods sold at Target, Walmart and Amazon, a spinoff television show on Nickelodeon and a deal with Hulu to repackage his videos. 4, with $17.5 million), who perform food stunts like tasting Flamin’ Hot Cheetos-flavored Pop-Tarts.Īs the kids have shown, the videos are just the start. 2, with $20 million), features five thirtysomethings playing with adolescent toys like a giant Nerf ball, and Rhett and Link (No. YouTube’s ten highest earners brought in a total of $162 million between June 1, 2018, and June 1, 2019, including Ryan and Nastya, as well a five gamers who play popular titles like Minecraft and Fortnite. High-minded programming can be found on YouTube-it just doesn’t make much money.

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